Innovation is the driving force behind our vision to provide open-access, evidence-based, adaptive, and scalable parenting support through equitable partnerships and collaboration. We use an iterative, feedback loop approach to engineer human-digital interventions that are responsive to emerging needs and issues for parents/caregivers, children, and implementing partners. A key aspect involves building partnerships and ecosystems that enhance learning and capacity development. This includes our commitment to co-creating an open-source digital architecture that is available for all to use.

The Innovate brick is led by IDEMS International (Innovations in Development, Education, and the Mathematical Sciences) whilst overlapping with the Innovate brick, the Measurement of Playful Parenting at Scale Using Machine Learning is led by Stellenbosch University.