To support national and global initiatives to address violence against children (VAC), the multisectoral collaboration PLH-Philippines has been developing and testing, via a series of systematic steps, a locally adapted parent support intervention called Masayang Pamilya (MaPa, or Happy Family). An initial pilot randomised control trial tested with families within the national Conditional Cash Transfer (CCT) system showed significant and sustained reduced risk for child maltreatment when compared to the control group who underwent the usual Family Development Sessions (FDS).
In response to the crisis wrought by the COVID-19 pandemic, in 2020-2021 PLH-Philippines adapted the delivery of MaPa core parenting themes and skills to online/digital modalities as part of the COVID-19 Playful Parenting Emergency Response. The MaPa Parenting Tipsheets were translated to 12 major Philippine languages and disseminated on a wide scale, reaching an estimate of 300,000 service providers and family caregivers. MaPa webinars and radio segments conducted with partner stakeholders reached over 25,000 participants and viewers. These MaPa core messages are now being integrated in the national CCT programme via the online Family Development Sessions (eFDS) system, to be disseminated to a potential 4 million Filipino beneficiary households.